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 Current East TN Medical News

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Gearing Up for Guatemala
Planning a Medical Mission
I entered medical school to become a family doctor and work abroad serving through medical relief work. Therefore, I chose to attend Brody School of Medicine at East Carolina, a school focused on producing primary care physicians for underserved areas. Similarly, my husband Brad is now a medical student at Quillen College of Medicine, both of us desiring to serve patients locally and abroad. We intend to live in Guatemala on a more permanent basis once he completes his training and are thrilled to share our passion with our team this summer.
LISA J. BROYLES, MD

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The New 'Face'book of Medicine?
Wellmont's Social Media Efforts Receive National Recognition
The use of social media in healthcare marketing has grown exponentially over the past few years. Based in Kingsport, Tenn., Wellmont Health System has recently been recognized as a leader in the social media industry. AlertPresence.com, the online blog for Brett Pollard's Internet marketing/consulting organization, named facebook.com/wellmont one of the top five health system Facebook pages in the nation. Other health systems on Pollard's list are the Mayo Clinic in Minnesota, Florida and Arizona; Alegent Health in Nebraska and Iowa; St. Vincent's Health System in Alabama; and Memorial Health System in Colorado.
BRIDGET GARLAND

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Is there room in your practice for social activity?
As the online community becomes even more crowded with social media sites and participants, physicians and medical groups remain mostly on the sidelines and wondering if there is room in their medical practice for social activity.
SHANE RHYNE

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Healthcare Reform Boosts Primary Care
Reimbursement Incentives Offered to Ease the Strain
Well, it’s done, and depending on your perspective, the historic Patient Protection and Affordable Care Act that sets about reforming America’s health system could be a boon or it could be a bust. For most stakeholders, reality is somewhere in the middle.
SHARON H. FITZGERALD

The Bottom Line: Relief Stress
The medical community has really stepped up to provide support for the relief efforts in Haiti. The US and world response has been so great with the delivery of food and clothing that the Haitian government has now said enough is enough. The availability of free food is harming the local farmers in their efforts to sell their crops and earn a living. This is not to say you should not consider a donation to the Red Cross or other relief agency, but the need now is not food and clothing, but money to allow the country to rebuild its infrastructure. So, by all means , if you have the ability to send money, do so.
BILL MORRIS

Enjoying East Tennessee: A Summer of Festivals
Although summer does not officially begin until June 21st, the arrival of June makes us anxious for all that the summer months entail. For our region, a main component is the many wonderful and exciting festivals.
LEIGH ANNE W. HOOVER

Legal Matters: No Expert Required? Violating Regulations May Lead to Malpractice Liability
Can a violation of a medical board regulation establish that a physician breached the standard of care, even without the use of expert testimony? The answer may surprise you. A recent decision by the Tennessee Court of Appeals held that, under certain circumstances, a plaintiff may rely on regulations promulgated by the Tennessee Board of Medical Examiners in order to establish the standard of care and its breach.
JENNIFER PEARSON TAYLOR

Upcoming CME Events

Letter to the Editor

 In House Pharmacy Focus

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Fostering an Epidemic of Skin Cancer

Dermatologists Take Aim at Indoor Tanning
On an average day in America, more than 1 million people visit an indoor tanning salon. That’s why dermatologists nationwide have declared war on the practice, which research overwhelmingly has shown causes cancer.


SHARON H. FITZGERALD

 Sports Medicine Focus

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Playing Well With Others
Building Strong Relationships in an Evolving Environment
In theory, hospital administrators, physicians and nurses are all on the same team with the same ultimate goal — delivering the highest quality of patient care possible. In practice, those relationships are easily strained as fiscal realities, misaligned objectives and strong personalities are factored into the equation.
CINDY SANDERS

 Feature Profiles

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Physician Spotlight : Sophia J. Hendrick, MD
Acne, rashes, and warts—oh my! For children and adolescents, these annoying disorders can send them straight to the dermatologist if they get out of hand. Poison ivy may get spread out of control and into the eyes. Teens may be embarrassed when pimples are numerous or begin to scar.
BRIDGET GARLAND

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Administrator's Corner: Christi Selvidge
"With every new opportunity, come new challenges that help me grow personally and professionally," said Healthcare Administrator Christi Selvidge of her work at Dermatology Associates of Knoxville.
JAMIE MERRIMAN-PACTON

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Administrator’s Corner: Allen Vessels
Patient care drives staff support, office operations at NAC
Over a 30-year career in healthcare, Allen Vessels has seen a lot of change. He’s also been around enough to know that a few things stay constant when it comes to administration.
JOE MORRIS

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Physician Spotlight : R. Keith Huffaker, MD
Physician brings new pelvic-floor treatments to region
Sometimes it can be lonely, being the only practitioner of a specialty branch of medicine. Not so for R. Keith Huffaker, MD, whose services are very much in demand by women throughout East Tennessee and the surrounding region.
JOE MORRIS

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Administrator's Corner : Lee Fish
Lee Fish loves people.
When patients enter the lobby of the newest location of Cardiovascular Associates (CVA) in Johnson City, they are greeted with a big smile, a firm handshake, a cup of coffee—and Fish is always glad to meet them. "Patients are our difference, and how we treat them is what opens our doors everyday," said Fish. "We have to go the extra mile."
BRIDGET GARLAND

 Special Advertising

East TN Healthcare Law: Health Care Reform: Top 10 Things Employers Need to Know
In late March, the Patient Protection and Affordable Care Act and the Health Care & Education Affordability Reconciliation Act of 2010 were signed into law (together “the Act”), effectively ushering in a new era in healthcare. This sweeping legislation will radically alter the way healthcare is delivered and the way health insurance will be bought, sold and provided in the United States. The Act also imposes many new requirements on employer-sponsored group health plans. Failure to comply with those requirements may result in substantial monetary penalties. Healthcare providers are also employers, of course, and they will be drastically impacted by the following provisions like all other employers. This article is by no means intended to be a comprehensive look at the Act, rather it is a quick look at those provisions of the Act most likely to have a substantial impact on employers.

Patient-Centered Practices: Magnet Redesignation
It’s no easy task—compiling page after page of a book-length application, preparing two hospital nursing staffs for a site inspection, and anxiously anticipating the news that all of the requirements have been met. Applying for Magnet Recognition by the American Nurses Credential Center (ANCC) demands quality, and for the second time, Johnson City Medical Center (JCMC) and Quillen Rehabilitation Hospital (QRH) have successfully been accepted.
BRIDGET GARLAND

 East Tenn Archives 2010

Grand Rounds Chattanooga June

Grand Rounds Knoxville June

Grand Rounds Tri-Cities June